percentage in advance. most of the money is spent on television, at least the money after you subtract out the stuff and office rent and that kind of thing. a lot of people questioned that. maybe the money would be better spent with voter contacts, with voter id, finding out how the people in various key neighborhoods and swing districts feel, and making sure they get out to vote. the fundamentals, steve, is just the same as when abraham lincoln described it before his presidential campaign. find them, and vote them. the question is, whether tv ads really motivate people to get out the vote. they even persuade people and is highly partisan era. most people have their minds made up, at least for the general election. i think tv ads are much more influential in prime areas, when you're picking a republican, you agree with everybody, most everybody on most everything.